As much of Asia wheezes, coughs and sniffles its way through another smog season, one isolated and windswept corner of Australia is serving as the global standard for clean air.

With panoramic views of swaying tussock grass and the vast crystalline expanse of the Southern Ocean, Tasmania's beautiful Cape Grim peninsula is an unlikely reference point for the scientific world.

But since 1976, this wild and blustery spot has been home to the Cape Grim Baseline Air Pollution Station -- a small Australian government facility with the seemingly eccentric task of bottling air.

"Our job is essentially to find air as clean as you're likely to find anywhere in the world and measure just how polluted it is," Sam Cleland, the officer in charge of the station, told AFP.

Looking out from his office atop the high sea cliffs, the nearest landmass to the west is Argentina, and there is nothing to the south except Antarctica.

The facility's isolated location makes it perfect for collecting what many have dubbed the cleanest air in the world -- what air would be like without choking exhaust fumes or industrial smoke.

When the wind blows from the southwest, Cleland and his team capture a sample using finely tuned instruments. Their kit is so sensitive that delivery trucks chugging down the dirt track from the nearest town -- an hour away -- are all logged, in case they potentially skew the readings.

Clean Air Economy

While the world's most polluted cities struggle to attract talent or manage chronic illnesses, residents around Cape Grim have made a virtue of their relatively pristine environment.

Local beef is marketed with links to scientific papers on air quality, the number of wind farms has increased, and tourism is a growing sector.

Mike Buckby, a "rain farmer" from the Cape Grim Water Company, has taken things to another level, harvesting water falling "from Earth's purest skies."

"Most waters of the world are spring waters," he explains as he looks out over a system of tarps, sluices and reservoirs set back from the coast.

"The rain that comes off the Great Southern Ocean, that's what we depend on," Buckby said, adding that his remarkably sweet-tasting water is little more than H2O and trace amounts of sodium picked up from the sea.